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Dear Alumna,
Juliette "Daisy" Gordon Low founded Girl Scouting in the USA in 1912 and her vision of worldwide Girl Guiding/Girl Scouting contributed to its development. While the 100th anniversary celebration of Girl Scouts is just two short years away, this year on April 10 The World Association of Girl Guides and Girl Scouts (WAGGGS) began a three-year celebration to commemorate the positive impact it has had on the lives of over 250 million people around the world. We are honored to be one of the founding members of this august worldwide Movement, and look forward to participating in the three-year global centenary celebrations. You can read about some of WAGGGS centenary plans in this issue of Alumnae E-News.
As we approach our 100th anniversary in 2012, Girl Scouts is actively planning for this momentous occasion. A special 100th anniversary kick-off ceremony is being planned for the national convention in Houston in November 2011. The ceremony will signify bridging from one century to the next. At the same time, Girl Scouts around the country will gather for similar bridging celebrations. In this issue, we share with you some of the planned activities for our 100th anniversary.
In preparation for the next century of Girl Scouting, we have refreshed our brand identity. The new brand identity conveys the Girl Scout Movement as it exists today and is designed to speak to girls in a way that engages and resonates with them. At the same time, our goal is to remain authentic to our brand values, which are the cornerstones of leadership, sisterhood, and inclusion.
As you navigate through the Girl Scouts online alumnae community, you will see that the look and feel has changed to reflect the new brand identity. The Girl Scout logo has been refreshed and the colors, patterns, and fonts are brighter, bolder, and easier to read. I hope that you, too, will find the new look exciting, energetic, creative, and fun-for it builds on the strength and passion of all Girl Scouts.
Warm regards,
Josie
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WAGGGS Celebrates 100 Years of Changing Lives around the World
 April 10, 2010, marked the first Centenary Celebration Day for the World Association of Girl Guiding and Girl Scouting (WAGGGS). On that day, millions of Girl Guides and Girl Scouts around the world began a three-year celebration to commemorate the organization's 100th anniversary and its focus on changing lives. Read More>>
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More than 3,000 Girl Scouts, adult volunteers, alumnae, council board and staff members, and GSUSA National Board and staff members participated in 100th anniversary surveys and interviews. This collective vision is helping to shape plans for commemorating such an important milestone. 
Girl Scouts made a lasting impression at the 2010 National Urban League (NUL) Centennial Conference held July 28–31 in Washington, D.C. The donation of more than 300 Girl Scout cookies and the sight of Girl Scouts milling around in uniform with special NUL-stamped volunteer sashes and flip cameras highlighted the sense of community engagement.